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With much fanfare and a fifteen million dollar advertising campaign,〔()"Selling America's kids: Commercial pressures on kids of the 90's. Licensing and cross-selling," Consumers Union. Retrieved February 15, 2011〕 Tyson Foods launched a line of Looney Tunes TV dinner's just for kids in 1990. They were based on cartoon characters licensed from Warner Brothers〔() Yasuda, Gene "Companies See Cold Cash in Courting Young Taste Buds," Los Angeles Times, San Diego County Edition, July 17, 1990, Business section, Part D, page 2A. Retrieved February 15, 2011〕〔() Grodner, Terri "How nutritious are TV dinners for tots? (includes microwave heating safety note)," Environmental Nutrition, October 1, 1990. Retrieved February 15, 2011〕 Similar products introduced by other companies about the same time for children aged 2 to 10 included Hormel "Kid's Kitchen," ConAgra Banquet brand "Kid Cuisine," and "My Own Meals."〔() Webb, Densie, "Eating well," The New York Times, February 14, 1990. Retrieved February 15, 2011〕 The varieties included: *Bugs Bunny Chicken Chunks〔() Stoneback, Diane and Kraft, Irene "Miniature Meals Packaged Dinners For Children Feed Growing Hunger For Convenience," The Morning Call, McCalls Magazine, April 17, 1991. Retrieved February 15, 2011〕 Chicken Nuggets, Macaroni & Cheese (later Applesauce) & Carrots *Bugs Bunny & Tasmanian Devil Pasta Beef Ravioli in Tomato Sauce *Daffy Duck Spaghetti and Meatballs〔() Schantz, Donna M., "Beep Beep! Here come microwave meals for kids," Richmond Times-Dispatch, July 19, 1990, page E1. Retrieved Febryuary 15, 2011〕 Spaghetti & Meatballs in Tomato Sauce, Corn & Oatmeal Cookies * Daffy Duck & Elmer Fudd Pasta Pasta in Pizza Sauce with Pepperoni *Elmer Fudd Turkey and Dressing〔() Tennison, Patricia "A taste test of Looney Tunes, other kids meals," Chicago Tribune, March 14, 1991. Retrieved February 15, 2011.〕 Turkey Breast with Dressing & Gravy, Green Beans & Fudge Cookies *Foghorn Leghorn Pepperoni Pizza Pepperoni Pizza, Corn & Fudge Brownie *Foghorn Leghorn & Henery Hawk Pasta Pasta in Spaghetti Sauce with Meat *Henery Hawk Hot Dog Hot Dog, Tater Chunks & Corn *Porky Pig Patty Deluxe〔 Patty Deluxe Sandwich with Cheese, Tater Chunks & Cherry Cobbler *Road Runner Chicken Sandwich〔() The Associated Press, published in The Tuscaloosa News, May 9, 1990. Retrieved February 15, 2011〕 Chicken Sandwich, Potato Wedges (later Tater Chunks) & Applesauce *Road Runner & Wile E. Coyote Pasta Pasta in Pizza Sauce with Italian Sausage *Speedy Gonzales Beef Enchiladas〔Adweek, 1990, Volume 31, Issues 10-18, page 61.〕 Beef Enchiladas in Enchilada Sauce, Spanish Rice & Corn *Sylvester Fish Sticks〔 Fish Sticks, Tater Chunks (later Mashed Potatoes) & Green Beans *Sylvester & Tweety Pasta Pasta in Cheesy Pizza Sauce *Tweety Macaroni & Cheese〔 Macaroni & Cheese, Green Beans & Applesauce *Wile E. Coyote Hamburger Pizza〔 Hamburger Pizza, Green Beans & Oatmeal Cookies *Yosemite Sam BBQ Glazed Chicken BBQ Glazed Chicken, Mashed Potatoes & Corn Nuggets (later Corn) The packages featured Looney Tunes characters on the front, and contained trading cards and stickers.〔() Blonz, Edward R., Ph.D. "Kids' TV meals require scrutiny," The Baltimore Sun, September 25, 1991, page 1C. Retrieved February 15, 2011〕 They came in a divided tray, with a main course, a side dish, and a dessert.〔() Petkofsky, Andy "Zap-a-meal," Richmond Times-Dispatch, July 18, 1990, page 27. Retrieved February 15, 2011〕The dinners were to be heated in the microwave oven for two minutes, rotated, and heated for another one or two minutes, then allowed to stand for an additional two to three minutes, for a prep time of five to seven minutes.〔() Tipton, Tom "KIDS IN THE KITCHEN : Time-Saving Meals Children Can Make : Trends: Frozen dinners are being marketed to young children in busy households. Parents must read labels, however, to ensure good nutrition.," Los Angeles Times, June 28, 1990. Retrieved February 15, 2011〕 They were finally taken off the market in late 1993, because of declining sales. Negative factors included limitations on discretionary spending in a recession, and doubts about their nutritional value.〔() Dyslin, John "Kids meal meltdown - demand for kid's frozen meals drops. Prepared Foods, October, 1993. Retrieved February 15, 2011〕〔()"Youngsters often have gap between mind and mouth," The Associated Press, published in The Tuscaloosa News, January 27, 1993. Retrieved February 15, 2011〕The meals were criticized for excess fat and salt.〔() Sagon, Carol "Frozen far for the crayon crowd," St. Louis Post Dispatch, March 2, 1992. Retrieved February 15, 2011〕 ==References== 〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Tyson Looney Tunes Meals」の詳細全文を読む スポンサード リンク
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